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smart design is such a flex

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HEY THERE, I'M ADDY

My aesthetic is unapologetic and bold. It reflects my commitment to not only provide design solutions, but provide strategic guidance to my clients and their specific needs. As a female designer, I’m dedicated to creating a creative process that allows for full authenticity and expression; where all are welcome and have the opportunity to showcase their businesses and stories.

I’m here not only as a design guide, but a cheerleader to help businesses express their unique personality, and style and also deliver on their message,

Can i be real for a second?

LET'S WORK TOGETHER

ACCIDENT

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Alongside my full-time role, I specialize in brand development, advertising design, and campaign execution for small businesses, consumer brands, and hospitality clients who want their visuals to work hard and look good doing it. I’m drawn to design that’s strategic, thoughtful, and has just enough edge to keep things interesting.

When I’m not designing, I’m running my side business Bold & Broad, hanging out with my corgi Charlie, traveling with my husband, or very seriously researching Philly’s best Manhattan. You’ll usually find me with friends talking trash TV like it’s a cultural study, sharing good food, or digging through a secondhand shop for something that absolutely did not need to come home with me — but did anyway.

I built my career the unglamorous way — through mentorships, hands-on work, and saying yes to projects that stretched my skill set (and my patience) in the best possible way.

I FOUND DESIGN 

For nearly a decade, I’ve been a Philadelphia-based senior designer with experience spanning agency work, freelance projects, and self-started brands.

some

Over 9 years of professional design experience in various work environments

Have 11 tattoos (and counting!)

Fluent in 9 design-focused software applications

Drink no less than 2 cold brews a day. (don't come between me and a Starbucks Salted Caramel foam Cold Brew)

Have 0 tolerance for BS

QUICK HITS

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AUTHENTICITY

my mantra –

I voice my opinions not because it’s like my job, but because it’s how I’m able to function in my job. I really believe that when passion and staying true to oneself fuels your work and then you’ll never work a day in your life. I try to put this philosophy toward every project that comes my way.

speak my mind

I take up space and 

I’m a huge advocate of female-led small businesses and local artists, who happen to comprise a significant portion of my clientele. Working alongside powerful and transformative creatives that just happen to be some fierce AF females?
Sign me the f**k up!!

female creatives & businesses

Advocate for 

While it’s good to have some healthy competition, it’s never going to get you anywhere as a creative (or as a person). Because honestly, hoarding ideas helps no one. The best creative work comes from people trading inspiration, hyping each other up, and pulling in the same direction. There’s room for all of us at the table, and the table gets a lot more interesting when everyone adds their own flavor or spice.

over competition

Collaboration

Anyone can make something look pretty; it takes skill to make it make sense. I work on design that cuts through the noise, delivers the message, and works hard without overcomplicating it. When the message is clear, everything else falls into place.

real flex

Clarity is the

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