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Addy
Peterson

BOLD & BROAD

WEB DESIGN

PACKAGING

BRANDING

Born in 2021, Bold & Broad was formed out of a need for creative freedom; to fill the void of non-conventional design shops. It’s more than just a boutique brand – it's a space where empowerment reigns and authenticity is abundant.

Like the name, this shop was in need of branded assets to pair with it. Colors that POPPED! Copy that made you clutch your invisible pearls and products that made you want to empty your wallet! A brand that you knew what it was from the get-go. 

The shop houses bold designs and curated products. Products, ranging from hand-lettered designs, apparel, paper goods and trinkets, focus on empowerment messaging, femme confidence that make a statement.

I'm the founder, owner, and the lead designer for the shop.

About the Project

Role

Deliverables

brand identity
products & services
marketing materials
Product photography
e-commerce storefront (website)
social media content & engagement

BRAND'S impact

By establishing a cohesive visual identity and brand voice, Bold & Broad positioned itself as more than a product line—it became a brand that represents self-expression and empowerment. Strategic design decisions supported brand recognition, audience growth, and expansion into wholesale partnerships, while maintaining authenticity and design that doesn’t apologize for taking up space.

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