case study ————
Bold & Broad
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Founder, Owner & Lead Designer
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Brand Identity
Products & Services
Marketing Materials
Product Photography
E-Commerce Storefront (Website)
Social Media & Engagement -
Keirnan Rome Photography
Printswell Fulfillment
Philly Girl Collective
Mango Marketing
Bombardment Printing
Femminition
Mosaic The Label
ABOUT THE PROJECT
Born in 2021, Bold & Broad was formed out of a need for creative freedom; to fill the void of non-conventional design shops. It’s more than just a boutique brand – it's a space where empowerment reigns and authenticity is abundant.
Like the name, this shop was in need of branded assets to pair with it. Colors that POPPED! Copy that made you clutch your invisible pearls and products that made you want to empty your wallet! A brand that you knew what it was from the get-go.
The shop houses bold designs and curated products. Products, ranging from hand-lettered designs, apparel, paper goods and trinkets, focus on empowerment messaging, femme confidence that make a statement. Go and shop around —>
Live Unapologetically
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Be Bold
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You Do You
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Live Unapologetically • Be Bold • You Do You •
The brand elements, marketing materials (belly bands, tissue paper, business cards, postcards, etc.) along with all the shops’ products were designed exclusively by the owner and founder. Partnership opportunities with third party vendors were made to outsource printing and production needs.
Initial brand & marketing assets
Like any brand’s life, a refresh was needed at the beginning of 2023.
Partnering with Adobe Express Brand Ambassador, Victoria Stefania, Bold & Broad was given a facelift. Logos finessed, social templates designed, quirky illustrations and a comprehensive brand guide were all developed to push this shop into the recognizable brand in the small business community.
Custom iconography, a vamped up color palette and accompanying collateral were designed. Stefani provide custom templates and organized deliverables so the new brand could seamlessly carry onto Bold & Broad’s social media, its marketing assets and into client contracts and pitch decks.
