ABOUT THE PROJECT

serafi collections are curated from the highest quality and ethically-sourced fabrics that are unlike anything on the market. This brand oozes confidence and serves as a beacon for women across the globe who are looking for the comfortable, yet seductive lingerie to match their bodies and lifestyles. We all deserve to feel sexy all day, everyday.

I had the opportunity to create a sexy, modern brand identity in addition to packaging and social engagements that authentically highlighted serafi’s core values and mission. By leveraging a neutral, earth-toned palette, it allowed the imagery and copy do the talking. Minimalist elements & custom patterns for packaging were also created in helping bring this brand to life.