Scope
Serafi
- Brand Identity
- Custom Packaging Design
- Copywriting
- Photography Concepts
Serafi is a luxury lingerie brand rooted in ethically sourced, high-quality fabrics — pieces designed to feel as incredible as they look. Created for women who want comfort and seduction without compromise, Serafi celebrates confidence, femininity, and the everyday right to feel undeniably sexy.
A sexy, modern brand identity was born, in addition to packaging and social engagements that authentically highlighted Serafi’s core values and mission. By leveraging a neutral, earth-toned palette, it allowed the imagery and copy do the talking. Minimalist elements & custom patterns for packaging were also created in bringing this brand to life.
BRAND'S VISION
With this, Serafì was able to carve out their own space in the saturated lingerie market by delivering on not only style and comfort but quality and confidence for women of all shapes and sizes.
