Brand Identity
Custom Packaging Design
Copywriting
Photography Concepts

Deliverables

About the Project

Serafi is a luxury lingerie brand rooted in ethically sourced, high-quality fabrics — pieces designed to feel as incredible as they look. Created for women who want both comfort and seduction without compromise, Serafi celebrates confidence, femininity, and the everyday right to feel undeniably sexy.

I had the opportunity to create a sexy, modern brand identity in addition to packaging and social engagements that authentically highlighted Serafi’s core values and mission. By leveraging a neutral, earth-toned palette, it allowed the imagery and copy do the talking. Minimalist elements & custom patterns for packaging were also created in helping bring this brand to life. 

Role