meet Kallie
The earthy color palette was pulled from previous collections sold along with an inspiration board at the beginning of the project. Based on approval of the main logo, two submarks were designed for print collateral as well as for social media usage.
Owner of Sift + Stitch, which focuses on lightly-loved, secondhand goods and clothing.
The main logo and full suite was completely repurposed and custom-made working with vectorized styling and manipulation.
Focusing on neutral colors, earth-tones, versatile photography, and simplistic graphics, Kallie approached me with wanting to give her shop a fresh face and bring cohesiveness to her audience and brand. Deliverables were a bespoke logo, submarks, color palette and social templates for her profile and other social channels.
