WAWA

WEB DESIGN

SOCIAL

CAMPAIGN ASSETS

Social Media Giveaway concepts
Social Media & UGC campaigns
Motion Graphics
Product & Cross-channel Campaigns

In an effort to engage more social media presence, head office challenged the design team to concept giveaway items and sales campaigns spreading across all social channels (i.e. FB, (then) Twitter, IG, TikTok).

From this, a large-scale pitch deck was created in addition to a massive amount of product concepting and creating. Below are just a handful of deliverables that were presented to the corporate Wawa teams, along with custom designs for potential giveaway prizes.

I was a dedicated designer on the Wawa account within a global marketing agency. With everything from weekly campaign assets, to POS system updates, product photography and on-site photoshoots, myself and several other creatives were fulfilling the day-to-day deliverables for this popular franchise.

About the Project

Role

Deliverables

Social Giveaway Concepts

In addition to the giveaway concepts and social strategies, the creative relied heavily on customer experience. User generated content, wholesome photography and content are at the center of each campaign for this beloved brand.

Toasted Caramel Crunch

The landing page is featured here along with some social breakouts of beverages offered during Valentine’s Day. These cohesive layouts were curated as tactics within the beverage campaign, along with illustrations, copy and animations across all three social platforms: Facebook, Instagram and (then) Twitter.

A custom product page (desktop and mobile) was the destination for online customers, which highlighted the beverages and other campaign offerings.

BRAND'S IMPACT

Having a large and loyal fan-base, this fast-casual franchise has transformed itself into more than just a fuel and grab-and-go destination—it's a lifestyle. With successful social campaigns and gaining significant traction on their TikTok platform, the franchise has been expanding beyond the East Coast and into Midwest markets.

R

EADY TO DO THIS?