Scope
Wawa
- Social media giveaway concepts
- UGC campaigns
- social media motion graphics
- product luanch campaigns
In an effort to engage more social media presence, head office challenged the design team to concept giveaway items and sales campaigns spreading across all social channels (i.e. FB, (then) Twitter, IG, TikTok).
From this, a large-scale pitch deck was created in addition to a massive amount of product concepting and creating. Below are just a handful of deliverables that were presented to the corporate Wawa teams, along with custom designs for potential giveaway prizes.
Social Giveaway Concepts
In addition to the giveaway concepts and social strategies, the creative relied heavily on customer experience. User generated content, wholesome photography and content are at the center of each campaign for this beloved brand.
Toasted Caramel Crunch
The landing page is featured here along with some social breakouts of beverages offered during Valentine’s Day. These cohesive layouts were curated as tactics within the beverage campaign, along with illustrations, copy and animations across all three social platforms: Facebook, Instagram and (then) Twitter.
A custom product page (desktop and mobile) was the destination for online customers, which highlighted the beverages and other campaign offerings.
